在現今競爭激烈的網路環境中，網站若想在搜尋引擎中脫穎而出，技術型 SEO（Technical SEO）與網站架構優化扮演著舉足輕重的角色。與內容與關鍵字優化不同，技術型 SEO 更重視網站的內部結構與技術面配置，確保搜尋引擎能順利抓取與理解網頁資料。
一個優良的網站架構是技術型 SEO 的基礎。首先，需建立清晰的網站階層結構，讓使用者與搜尋引擎都能快速找到重要頁面。URL 結構應簡潔且具描述性，並使用內部連結策略，提升整體網站權重分布與爬蟲可見性。
其次，網站速度是影響 SEO 的重要因素。Google 已將網站加載速度納入排名算法中，因此網站應進行圖片壓縮、CSS/JavaScript 最小化，並使用快取技術與內容傳遞網路（CDN）來提升速度。
行動裝置友善性也是關鍵一環。隨著行動搜尋比例增加，網站必須採用響應式設計，確保各種螢幕尺寸下都能提供良好的瀏覽體驗。此外，SSL 加密（即使用 HTTPS）不僅保護用戶資料安全，也被視為排名指標。
技術型 SEO 還包括 Robots.txt 與 Sitemap.xml 的設置，這些檔案能指引搜尋引擎該抓取哪些頁面、哪些該排除。透過 Google Search Console 等工具，可進一步監控網站健康狀況、修正錯誤與改善索引率。
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